Collection Close Up: Magic Nursery (Mattel)

One of my favorite doll brands from childhood is Magic Nursery. Magic Nursery dolls were produced by Mattel from 1989 through the mid 1990’s. To this day, mint in box dolls go for hundreds of dollars. Why? Because they had a super awesome gimmick. Magic Nursery dolls were packaged in a way that you didn’t know if you were getting a girl, boy or even twins! Their hair was covered up and they wore a robe that, when dropped in water, would dissolve and ‘magically transform’ into an outfit and gender reveal card (“It’s a Boy/Girl/Twins!”). They came in toddlers, babies and animals.

Between my mom and I, we have 17 Magic Nursery dolls. Most of them belong to my mom, actually! We took all our dolls out recently and shot a Collection Close Up video. It’s embedded below.

Here’s a small sampling of some of the dolls in our collection. Below are my twins!

The Christmas babies are some of our favorites, too.

And, of course, you can’t forget the animals. How cute is this bear!

Do you remember Magic Nursery dolls? Do you have any in your collection? Leave your thoughts below!